Trade wind, an enabling natural force

Passadvinden, or the Trade Wind in English, is movement of air towards the equator from the northeast in the Northern Hemisphere and from the southeast in the Southern Hemisphere. The high air pressure in the Trade wind belts forces air to move toward a belt of low air pressure along the equator called the Doldrums. 

Trade Winds played an important role as an enabling natural force for navigation in the days of cargo-carrying sailing ships. Trade Wind is derived from the expression Blow Trade, meaning to blow regularly, which indicates the trade winds' importance for shipping in the old days.



The Doldrums on the other hand is characterised by the rising of warm, moist air; low air pressure; cloudiness; high humidity; light, variable winds; and various forms of severe weather, such as thunderstorms and hurricanes. Also, the region is noted for calms, periods when the winds disappear, trapping sailing vessels for days or weeks. In other words, the Doldrums is a place you do not want to get stuck in.

Similarly, Passadvinden is an enabling natural force in today’s globalized, corporate world – in the way we operatively navigate client companies’ products and services solutions towards unique customer offerings and train their staff to sell and deliver such offerings. 

We operatively help client companies identify and realise strategic business opportunities that drive the market forward while making sure that our clients avoid, but possibly send their competitors into, business doldrums.